Suggestive Sales

When I was in high school, I worked at a Sam Goody record store and learned about something called “suggestive sales.” At the register, we were instructed to suggest to people that they should purchase blank Maxell cassettes (this was the late-1980s). The idea was that the suggestion of the purchase actually convinced people that they needed that item. It worked. People bought those goddamn tapes just because we’d tell them they were on sale or whatever.

That’s what Senator Clinton is going with this “dream ticket” thing. She knows she’s lost this thing, but she’s suggesting to Democrats that they need this ticket and that she’d be at the top of that ticket. This keeps her in the running on a psychological level. She’s using George Costanza’s jingle: “Co…STAN-ZAHH!” The more she says it, the more it will stick and begin to make sense with voters.

The problem is… I seriously doubt she would ever allow a ticket with Senator Obama because he would entirely overshadow her and make people wish the names were reversed. So this isn’t an off-hand spitball from Senator Clinton. This is a calculated psyop that should not be taken as a serious idea.

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  • Nanotyrannus

    Great analogy, Bob. Funny, though, how she can come right out and say what an awesome fella John McCain is, but has to send out Bill as a surrogate to suggest a CLINTON/Obama ticket.I’m with you on her not even really being interested in fielding a ticket like that. This is not a trial balloon, it’s her campaign trying to get the media to pick up a new “meme” and bombard Obama himself with questions about the possibility of a combined ticket.

  • natashacrk

    You’re brilliant, Bob! I love how you are so SPOT ON all the time!

  • Andhakari

    Consider how much good Obama would do for a Clinton presidential campaign, how much more attractive she would be as a candidate with Obama at her side. But then consider the alternative: Hillary as VP does nothing for Obama but pile up negetives and controversy.Obama plus anyone competant, particularly a woman, anyone but Hillary, is unstopable. Hillary plus anyone, even as attractive as Obama, is a drag.

  • ceu

    If Obama isn’t ready to be president, then how could it be argued that he’s ready to be vice president? Don’t the positions require the same qualifications? And this morning,Wolfson said: “We do not believe that Senator Obama has passed the commander-in-chief test.” Ooops, Howard, you just blew the “dream ticket” balloon!