The Gotham Font

Posted on 06/10/2008 at 3:16 pm by Bob Cesca

I just discovered the name of the font that the Obama campaign has been using — it’s called ‘Gotham’ and it’s based on the NYC Port Authority sign. I just spent a couple minutes experimenting with it. Here’s a self-made logo using the ‘Gotham Medium’ variation which is also used in the official Change We Can Believe In logo:

obama-tide-poster2.jpg

Yeah, I’m a graphic design geek. Wanna fight?

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  • jbrons

    Instead of fighting, how about I just tease you by mentioning I’ve known the font is Gotham since this article came out in January:http://www.underconsideration.com/speakup/archives/004262.html

  • Bob_Cesca

    Well aren’t you just Mr.-I-Read-About-Fonts-Before-Everyone-Else…Heh. Cheers.

  • ConstanceRifle

    Hey now, I knew about it too, but only because my boss is a big Obama fan, and a big fonts fan.Yeah, I’m a graphic design geek too. ;)

  • Bob_Cesca

    Okay, now I have to challenge both of you to a Polygonal Lasso Tool race! Ready, set, GO!