If you're interested in joining with the ThinkProgress effort against Bill O'Reilly, it might also be a good idea to make an extra effort to watch Olbermann every night. Not watching O'Reilly and lobbying his sponsors only amounts to half the battle. Further empowering his competitors is crucial -- and every time Olbermann gets an uptick in the ratings, O'Reilly loses a little more of his shpadoinkle.