Paul Begala has composed a healthcare memo of his own in retaliation to Frank Luntz's latest attempt at Republican marketing gimmickery.
This is absolutely going to be one of the most important political/policy fights of the president's first term and we have to be ready for it. Luntz and Gingrich and the others won the day last time using the very same hackery Luntz is recycling this time. But judging by Begala's memo, we're ready for them.