The advertiser pull-out from the Limbaugh show is causing major issues for Premiere Networks. And this is a very big deal:
Radio-Info.com reports that Premiere Networks, which syndicates the Rush Limbaugh show, told its affiliate radio stations that they are suspending national advertising for two weeks. Rush Limbaugh is normally provided to affiliates in exchange for running several minutes of national advertisements provided by Premiere each hour. These ads are called “barter spots.” These spots are how Premiere makes its money off of Rush Limbaugh and other shows it syndicates.
But without explanation, Premiere has suspended these national advertisements for two weeks. Radio-Info.com calls the move “unusual.” The development suggests that Rush Limbaugh’s incessant sexist attacks on Sandra Fluke have caused severe damage to the show.
This basically means the Limbaugh show won't be generating any significant ad revenue for two weeks.
Meanwhile, the Limbaugh show only aired seven paid commercials during yesterday's show which was guest-hosted by wingnut liar Mark Steyn.