Newsmax, which is more or less a more refined version of Fox Nation, is headed for television. And apparently Newsmax seeks to capture the “disenfranchised Baby Boomer” demographic.
The conservative website announced in a statement that Newsmax TV inked a distribution deal with DirecTV to reach more than 20 million subscribers. [...]
“Our launch will benefit from the existing Newsmax.com audience that is already in place, will naturally be drawn to our brand of news, features and useful information and consists of one of the highest concentrations of baby boomers on the web,” Ruddy said.
This is very confusing to me because I thought Fox News already had a lock on the “disenfranchised Baby Boomer” audience. I’ve met a few disillusioned and disenfranchised boomers myself and they don’t know much about current events but they do know they really don’t like that darn Obama.