I haven't been covering Rove a lot this year only because it was clear even before the inauguration that his entire thing was to deliberately attack the Obama administration for failures evident in his own administration. Obama is shutting out a major media outlet, Obama is arrogant, Obama has ethical problems, Obama's White House isn't transparent enough, Obama is abusing executive power, etc...
He's being this hypocritical and ironical on purpose.
He's clearly not out to win any accolades for consistency. He's engaging in his version of childish payback by turning the Bush criticisms into Obama criticisms. The other objective is to disarm the Bush criticisms by making them more universal. And -- bonus! -- he gets to annoy liberals while he does it.