I caught this headline on Drudge:
Mark Levin Book Hits One Million in Sales; Never Reviewed by NYT, WASHINGTON POST...
You know why it hit one million in sales? Because think tanks and wealthy conservative operatives bulk purchase copies. Mark Levin was a big nobody on the radio, and I'm sure there are a considerable number of conservatives who have no idea who this adenoidal high talker even is. There's just no way he sold that many books on the merits of his cookie-cutter wingnut radio show.
Anyway -- and this goes for Malkin, too -- it takes a special kind of weasel to ballyhoo meeelions and meeelions in sales when the numbers are inflated by bulk sales. Integrity!