It's awful and counterproductive.
But you know...
Malkin wrote, "Can you imagine if an Obama effigy were hung from a noose?" In other words, she's implying some kind of equivalency.
Sorry, Malkin -- there's no comparison. A white person hung in effigy doesn't carry the same awful, racist connotations as the a black person hung in effigy. Unless there was an epidemic racially motivated lynchings of white people I haven't heard about.