One good way to kill your talking points is to openly admit they're bullshit.
Former Breitbart writer and current Trump regime staffer Sebastian Gorka plainly told wingnut radio host Michael Medved that the White House refers to certain news reports as "fake news" simply because they don't like it.
(CNN) --- Sebastian Gorka, deputy assistant to President Donald Trump, said Monday that the administration will continue using the term "fake news" until the media understands that their "monumental desire" to attack the President is wrong. [...]
"That's how unhealthy the situation is and until the media understands how wrong that attitude is, and how it hurts their credibility, we are going to continue to say, 'fake news.' I'm sorry, Michael. That's the reality," he added.
The fiercest criticism of the Trump regime doesn't even come from the likes of CNN and other cable news networks but, as you know, Trump watches cable news all day long. He's obsessed with it and wants to be adored by it.
Virtually everything the White House says and does is in service of Trump's feelings. He is the biggest snowflake in the world.