While the Republican plan for healthcare is seriously ridiculous, the Frank Luntz memo about selling the plan is slick, deceptive and it could work.
I've written before that the modern Republican Party has been entirely about marketing rather than functioning substance, and that's why the Republicans have succeeded in terms of superficial wins in the last three decades, but their policies have been epic failures. Healthcare is one of many great examples.
The Republicans heretofore have been successful using nearsighted bumper sticker slogans about bureaucrats, socialism and rationing while our private for-profit healthcare system has failed in every way other to make the healthcare providers very wealthy.
So I urge you to read the Luntz memo here. Every Republican I've seen on cable news in the last week has quoted this thing verbatim. Most recently this morning on MSNBC (the "bureaucrats between you and your doctor" line -- totally Luntz).
And with the president's healthcare fight on the horizon, we have to be ready. We can't allow the current system to continue on -- unchecked, sinister, deceptive and, in too many cases, deadly.
Adding... I'd love to find out exactly who funded Luntz's memo.