This is a page from The Herald newspaper in South Carolina. Can you spot what's wrong with this picture?
Yes, that's a giant gun sale ad placed right in the middle of a story on the Sandy Hook school shooting.
The Herald has issued an apology, but their apology leaves me even more baffled than before.
But we at The Herald should have recognized the unfortunate juxtaposition of the advertisement with stories and a photograph about gun violence," the newspaper's editor, Paul Osmundson, wrote in a column on Saturday. "Multiple editors worked on the page and should have noticed the problem. We all made a terrible mistake, and for that I apologize."
"Multiple editors" looked at this and didn't see a problem?
I guess our gun culture will render you blind like that.
(photo via @DianneG)